300m

views

10m

Engagements

3

Awards

Channel 4's most popular comedy strand ever.

350 minutes of award-winning sketch comedy, created, written and directed by Mother's Best Child founders Guy and Dan. The B@IT is an original content parody sketch show that has amassed hundreds of millions of views, tons of engagement and a handful of awards, not with big names or big budgets, but with clever cut-through ideas.

The B@IT has been memed by fans all the way to S.A and back and It's been a talent breeding ground, introducing exceptional performers like Ambika Mod, Luke Rallason, Donna Preston, Jon Pointing and Ed Kear, something we are incredibly proud of.

It also launched channel’s most popular branded content idea ever, PizzaPlay for Domino’s.

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