Ideas that do.

We’re a creative studio whose ideas do more than just sit on the internet and rack up paid views. Our ideas make you laugh, make you cry, raise millions for charity, win awards, have over a billion organic views and trend #1 globally.

Our knowledge of digital and how the internet thinks isn’t something we’ve had to recently learn as the world moves away from linear and traditional advertising; it’s from hours and hours of making things, understanding what goes viral and how to react quickly. It’s something we’ve been doing for years, before it was called content.

It’s in our DNA and we are incredibly proud to have always been “from the internet ”.

Our journey started 20 years ago when our founders Guy & Dan met each other at University and started writing comedy together under the name Mothers Best Child. In 2012, Guy, Dan and Guy’s brother Jack decided to quit their jobs and formally incorporate MBC and the two guys writing sketches in Guy’s bedroom became three guys running a company from Guy’s kitchen.

Henry joined us in 2013 and we all put on our tiny beanies and horn-rimmed glasses (metaphorically speaking) and started TOAD, a creative agency designed to work with brands and not-for-profits.

In 2024, MBC and TOAD joined to create Mother’s Best Child Studios, the creative studio that blends scriptwriting, creative, purposeful content and neck-twisting brand work. It felt for a time that funny and serious were mutually exclusive, but TOAD and MBC are two sides of the same coin. Our work reflects our personality and that’s why they are all under one roof.

20 years of friendship and creative synergy between our founders gives us a consistency and spirit that you don’t find in other companies.

We’re proud of the work we’ve done. Proud of ideas that have made people laugh, the films that have helped people, the silly sketches, the sillier memes, the serious documentaries. We’re proud to have worked with brilliant comedians, for great brands and worthwhile causes. We’re proud of TOAD and we’re proud of MBC, and we’re excited to move forward with everything in one place.