We’ve made four comedy originals for Dominos that have won awards, been discussed on Radio One, and become Channel 4’s most successful branded content campaign ever.
8.5m
Views
96k
Engagements
30k
App visits
x2
‘PizzaPlay’ is Channel 4’s most popular branded content piece ever.
3.1m
Views
35k
Engagements
67%
Av. Watch time
“There’s so many comments online, it’s gone viral."
We created the UK’s first Yodel Rappers, who organically made it on Radio 1…
40k
Streams
93k
Engagements
2-7%
Engagement rates
...And streamed over 40k times in a bid for the Christmas #1.
We then turned the Yodel Boiz into a 5 part sitcom for Channel 4.
2.5m
Views
98%
Brand recall
63%
Av. watch time
Gained brand exposure during London Fashion Week with Triangulation.