Domino’s needed an online idea to coincide with the release of their “Yodelling” TVC creative. We came up with “Yodel Boiz”, which combined the worlds of Drill and Yodelling to make something truly unique; UK Yodel Rap. Authenticity was key, so we used legendary producer Rude Kid to make the music, and both the main characters were real life rappers so the portrayal was accurate and the song was a banger!

We brought the fictional group back, this time in a bid for the Christmas Number 1 spot. Part mockumentary, part music video, the content blew up online, gaining benchmark-breaking engagement rates and a 96% positive sentiment

“There’s so many comments online, it’s gone viral."